Reddy has gathered a team of top international gallerists to transform the penthouse into a
destination including ammann//gallery, Cristina Grajales Gallery, R & Company, Les Ateliers
Courbet, Maison Atia, Henzel Studio and Friedman Benda Gallery.
“We were lucky to be able to tap into this amazing network of galleries who bring a sophisticated
global design sensibility to this space,” said Reddy. “CASACOR attracts an eclectic international
audience, so we wanted to create a spectacular experience that shows off the beauty and amazing
views of this space.”
Reddymade will debut a colorfully stylish design using an unpredictable mix of texture and
material for the main space of the largest of penthouse overlooking downtown Miami. The
concept skillfully places works by luminaries such as Oscar Niemeyer, the Campana brothers,
Studio Nucleo, Richard Prince, Andy Warhol, Hechizoo and the award-winning international
photographer Hélène Binet, alongside works by rising stars in the design world in a vibrant and
animated 1800-square-foot space. The design uses color strategically to create both a soothing
backdrop, and animated focus in the spectacular space with stunning and expansive city views.
“Suchi Reddy has her very own design language, combining elegance, functionalism and color in a
way that has fascinated me from the beginning,” said internationally recognized gallerist Gabrielle
Ammann. “She is the master of mixing different cultural styles into a singular narrative, but never
losing the storyline she has in mind for an interior, building or landscape.“
CASACOR Miami is installed at RISE, one of the residential towers within Brickell City Centre
(BCC). Three penthouses spanning 20 spaces and occupying over 20,000 square feet will be
dedicated to the exhibition. Each will showcase curated interior environments, with innovative
landscape installations and comfortable outdoor living solutions.
In October 2015 DNA helped to launch the Lowline Lab, a precursor to The Lowline, the world's first underground park. The Lowline is a plan to use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City converting it into an underground botanical garden and a cultural attraction. DNA succeeded in securing over 100 press impressions including the Wall Street Journal, Bloomberg, New York Magazine, Architectural Digest, The Economist, Pin Up, BBC and the New York Observer.
DNA completed a redesign of Refresh's mobile app and website in addition to shooting all-new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.
DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulted in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on their website.