Public Relations and Brand Awareness
our work

year 1 case studies

the sleepy baby bulb

dna sleep baby case study
DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulting in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on new their website.

light reimagined

dna lighting science

DNA completed a total rebrand for Lighting Science Group Corporation including renaming, design, and packaging. DNA aided in Lighting Science's repositioning in the LED industry and rollout of ground-breaking new products which has amounted to thousands of new customers.

rebranding

dna refresh case study

DNA completed a redesign of Refresh's mobile app and website in addition to shooting all new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace by through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.

a rooftop cocktail

dna pegasus party

DNA threw a networking event in May 2015 to connect LED innovators Lighting Science with leaders in the architecture and design community in NYC. DNA created original and captivating graphics in addition to an on-site installation so attendees could experience the technology. The event resulted in over a dozen follow-up sales meetings and the introduction of new products into the lexicon of NY’s top designers. 

the barney's launch

dna madeline

DNA worked with New York icon, designer Madeline Weinrib, to launch "A World of Influence," a pop-up shop at Barney's New York in the fall of 2015. The pop-up and related press, including WSJ magazine, W magazine, Vogue and The New York Times, resulted in exponential growth and a cultivation of new clients for Weinrib.

the lowline lab

lowline-copy2.jpg

In October 2015 DNA helped to launch the Lowline Lab, a precursor to The Lowline, the world's first underground park. The Lowline is a plan to use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City converting it into an underground botanical garden and a cultural attraction. DNA succeeded in securing over 100 press impressions including the Wall Street Journal, Bloomberg, New York Magazine, Architectural Digest, The Economist, Pin Up, BBC and the New York Observer.

Refresh Rebranding

refresh

DNA completed a redesign of Refresh's mobile app and website in addition to shooting all-new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.

The Sleepy Baby Bulb

Time_Mag-_LSG_Headline.png

DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulted in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on their website.

past + present clients

PR for Hollwich Kushner
PR for Lighting Science
Public Relations for AKA
PR for Refresh
PR for Madeline Weinrib
PR for Raad Studio
Public Relations for LR Paris
PR for Daun Curry
jessica gersten
pembrooke & ives
carol lee art
PR for Atelier Courbet