DNA completed a total rebrand for Lighting Science Group Corporation including renaming, design, and packaging. DNA aided in Lighting Science's repositioning in the LED industry and rollout of ground-breaking new products which has amounted to thousands of new customers.
DNA completed a redesign of Refresh's mobile app and website in addition to shooting all new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace by through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.
DNA threw a networking event in May 2015 to connect LED innovators Lighting Science with leaders in the architecture and design community in NYC. DNA created original and captivating graphics in addition to an on-site installation so attendees could experience the technology. The event resulted in over a dozen follow-up sales meetings and the introduction of new products into the lexicon of NY’s top designers.
DNA worked with New York icon, designer Madeline Weinrib, to launch "A World of Influence," a pop-up shop at Barney's New York in the fall of 2015. The pop-up and related press, including WSJ magazine, W magazine, Vogue and The New York Times, resulted in exponential growth and a cultivation of new clients for Weinrib.
In October 2015 DNA helped to launch the Lowline Lab, a precursor to The Lowline, the world's first underground park. The Lowline is a plan to use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City converting it into an underground botanical garden and a cultural attraction. DNA succeeded in securing over 100 press impressions including the Wall Street Journal, Bloomberg, New York Magazine, Architectural Digest, The Economist, Pin Up, BBC and the New York Observer.
DNA completed a redesign of Refresh's mobile app and website in addition to shooting all-new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.
DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulted in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on their website.