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Suchi Reddy

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November 6, 2017 (New York, NY) — Architect Suchi Reddy, of Reddymade Design, will be headlining this
year’s first ever CASACOR Designer Show House in Miami. In partnership with Swire Properties Inc,
CASACOR Miami unveils its inaugural design exhibition at RISE Brickell City Centre this December 1.
CASACOR Miami will continue the CASACOR tradition of annually bringing together renowned architects,
interior designers and landscapers from around the world. Likewise, Reddy has gathered a team of top
international gallerist to transform the penthouse into a destination including ammann//gallery, Cristina
Grajales Gallery, R & Company, Les Ateliers Courbet, Maison Atia, Henzel Studio and Friedman Benda
Gallery.
“We were lucky to be able to tap into this amazing network of galleries who bring a sophisticated global
design sensibility to this space,” said Reddy. “CASACOR attracts an eclectic international audience, so we
wanted to create a spectacular experience that shows off the beauty and amazing views of this space.”
Reddymade will debut a colorfully stylish design using an unpredictable mix of texture and material for the
main space of the largest of penthouse overlooking downtown Miami. The concept skillfully places works by
luminaries such as Oscar Niemeyer, the Campana brothers, Studio Nucleo, Richard Prince, Andy Warhol,
Hechizoo and the award-winning international photographer Hélène Binet, alongside works by rising stars in
the design world in a vibrant and animated 1800-square-foot space. The design uses color strategically to
create both a soothing backdrop, and animated focus in the spectacular space with stunning and expansive
city views.
“Suchi Reddy has her very own design language, combining elegance, functionalism and color in a way that
has fascinated me from the beginning,” said internationally recognized gallerist Gabrielle Ammann. “She is
the master of mixing different cultural styles into a singular narrative, but never losing the storyline she has
in mind for an interior, building or landscape.“
CASACOR Miami is installed at RISE, one of the residential towers within Brickell City Centre (BCC). Three
penthouses spanning 20 spaces and occupying over 20,000 square feet will be dedicated to the exhibition.
Each will showcase curated interior environments, with innovative landscape installations and comfortable
outdoor living solutions. While the idea of New Urban Living sets the overall tone for CASACOR Miami,
other themes will be introduced to appeal to a wide range of taste. The exhibition will be open to the public
from December 1st to December 18th, 2017.Read The Case Study Here

BRINGING LIGHT TO LIFE

dna lighting science
Lighting Science®, the global leader in human-centric lighting solutions, unveiled its enhanced line of biological LED products that deliver greater physiological impacts and improved energy efficiency. Lighting Science’s team of experts, who first brought circadian lighting to the International Space Station, have been at the forefront of the science of sleep for 30 years.  The upgraded versions of the GoodDay®A19, GoodNight®A19, and Sleepy Baby®bulbs, along with the newly introduced GoodDay®T8 Linear and GoodDay®LBar™, have higher color rendering, and meet Energy Star standards for efficiency. In addition, they deliver enhanced biological effects such as increased productivity, performance and rejuvenation using proprietary spectrum technology. 

Julien de Smedt- Built Unbuilt

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On December 14 DNA launched Built Unbuilt, a new book by architect Julien De Smedt and photographer Julien Lanoo in an immersive experience in Tribeca. The retrospective of the young architect’s 16 year practice was brought to life through large scale photography, blown up to 1.5x thanks to never ending skills of Flavorpaper. Dozens of all images peppered the 10,000SF space to reveal 16 years of seminal work - from the inception of De Smedt’s  architectural practice PLOT with Bjarke Ingels in 2001, to the formation of the award-winning firm Julien De Smedt Architects (JDSA). The event was hosted in conjunction with Belgian design collective ERNEST.

The book takes a deep dive into De Smedt’s best architectural projects including the newly completed Secret House in Brussels and progressive works like Maison Stephane Hessel in Lille, the Gateway in Hangzhou and the Holmenkollen Ski Jump in Oslo - which along with Wimbledon and the Wembley Arena, is the world’s most visited sports facility. The book also showcases many of JDSA’s coastal projects including Kalvebod Waves in Copenhagen, Seabath in Faaborg and The Iceberg in Aarhus which highlight a connection between community and nature. The event began with exceptional cocktails and fare by YJ Group, with a night of djs and dancing downstairs just in time for the meandering holiday crowds.

Many thanks to the sponsors including Delta Light, Renson, BDO, CFT, Canova, Cosentino, Duvel, and The Bennett. The book is available at Frame Publishers. 
 
 
Video of Event: 

a rooftop cocktail

Casacor

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Reddy has gathered a team of top international gallerists to transform the penthouse into a
destination including ammann//gallery, Cristina Grajales Gallery, R & Company, Les Ateliers

Courbet, Maison Atia, Henzel Studio and Friedman Benda Gallery.

“We were lucky to be able to tap into this amazing network of galleries who bring a sophisticated
global design sensibility to this space,” said Reddy. “CASACOR attracts an eclectic international
audience, so we wanted to create a spectacular experience that shows off the beauty and amazing

views of this space.”

Reddymade will debut a colorfully stylish design using an unpredictable mix of texture and
material for the main space of the largest of penthouse overlooking downtown Miami. The
concept skillfully places works by luminaries such as Oscar Niemeyer, the Campana brothers,
Studio Nucleo, Richard Prince, Andy Warhol, Hechizoo and the award-winning international
photographer Hélène Binet, alongside works by rising stars in the design world in a vibrant and
animated 1800-square-foot space. The design uses color strategically to create both a soothing
backdrop, and animated focus in the spectacular space with stunning and expansive city views.
“Suchi Reddy has her very own design language, combining elegance, functionalism and color in a
way that has fascinated me from the beginning,” said internationally recognized gallerist Gabrielle
Ammann. “She is the master of mixing different cultural styles into a singular narrative, but never

losing the storyline she has in mind for an interior, building or landscape.“

CASACOR Miami is installed at RISE, one of the residential towers within Brickell City Centre
(BCC). Three penthouses spanning 20 spaces and occupying over 20,000 square feet will be
dedicated to the exhibition. Each will showcase curated interior environments, with innovative

landscape installations and comfortable outdoor living solutions.

the lowline lab

In October 2015 DNA helped to launch the Lowline Lab, a precursor to The Lowline, the world's first underground park. The Lowline is a plan to use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City converting it into an underground botanical garden and a cultural attraction. DNA succeeded in securing over 100 press impressions including the Wall Street Journal, Bloomberg, New York Magazine, Architectural Digest, The Economist, Pin Up, BBC and the New York Observer.

Refresh Rebranding

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DNA completed a redesign of Refresh's mobile app and website in addition to shooting all-new photography for the brand. After the successful launch of the new app, DNA repositioned the wellness concierge service as the Uber of Wellness in the marketplace through celebrated coverage in the Wall Street Journal, Fast Company, and Vogue.

The Sleepy Baby Bulb

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DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulted in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on their website.

clients

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