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case studies

DNA Case Study: 04 AKA & The Real Deal

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Andre Kioski has been making some major waves in NYC- With some beautiful work at 75 Kenmare, located on Manhattan’s Lower East Side, This establishment is becoming one of the most architecturally interesting corridors in the five boroughs. Its first significant development dates back to 2006, when the developer Andre Balazs’ curvy glass condo One Kenmare Square debuted. Since then, the short street that is Kenmare has become a magnet for trendy restaurants and boutiques. 

The Bridgehampton concept home Architect Andre Kikoski has a vision for contemporary luxury: It’s the joy of an experience in which every detail has been considered. He says it’s in the way the light pours through the $45 million spec house in Bridgehampton he designed for developer Jay Bialsky. Or it can be the feel of a stone-inlaid faucet handle at One Hudson Yards, the 32-story residential tower where he designed the interiors, including vast amenity spaces.

One Hudson Yards — at 530 West 30th Street, which sits just beyond the southern rim of this massive project — is one of the nearly complete buildings.

Perhaps not since Queen Dido laid out the city of Carthage at the beginning of Roman poet Virgil’s epic Latin poem “Aeneid” has the world seen as energetic a process of urban growth as is now coming into view at Hudson Yards. Already the size of a small city, this part of the Far West Side is a hive of frantic activity as hard hats erect some of the tallest and most extravagant commercial and residential towers in Manhattan.

Lighting Science Rebrand & Relaunch

DNA completely rebranded Lighting Science, the pioneers in LED Lighting.  The upgraded versions of the GoodDay®A19, GoodNight®A19, and Sleepy Baby®bulbs, along with the newly introduced GoodDay®T8 Linear and GoodDay®LBar™, have higher color rendering, and meet Energy Star standards for efficiency. In addition, they deliver enhanced biological effects such as increased productivity, performance and rejuvenation using proprietary spectrum technology. Lighting Science®, the global leader in human-centric lighting solutions, unveiled its enhanced line of biological LED products that deliver greater physiological impacts and improved energy efficiency. Lighting Science’s team of experts, who first brought circadian lighting to the International Space Station, have been at the forefront of the science of sleep for 30 years.  The upgraded versions of the GoodDay®A19, GoodNight®A19, and Sleepy Baby®bulbs, along with the newly introduced GoodDay®T8 Linear and GoodDay®LBar™, have higher color rendering, and meet Energy Star standards for efficiency. In addition, they deliver enhanced biological effects such as increased productivity, performance and rejuvenation using proprietary spectrum technology. 
 
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Julien de Smedt- Built Unbuilt

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On December 14 DNA launched Built Unbuilt, a new book by architect Julien De Smedt and photographer Julien Lanoo in an immersive experience in Tribeca. The retrospective of the young architect’s 16 year practice was brought to life through large scale photography, blown up to 1.5x thanks to never ending skills of Flavorpaper. Dozens of all images peppered the 10,000SF space to reveal 16 years of seminal work - from the inception of De Smedt’s  architectural practice PLOT with Bjarke Ingels in 2001, to the formation of the award-winning firm Julien De Smedt Architects (JDSA). The event was hosted in conjunction with Belgian design collective ERNEST.

The book takes a deep dive into De Smedt’s best architectural projects including the newly completed Secret House in Brussels and progressive works like Maison Stephane Hessel in Lille, the Gateway in Hangzhou and the Holmenkollen Ski Jump in Oslo - which along with Wimbledon and the Wembley Arena, is the world’s most visited sports facility. The book also showcases many of JDSA’s coastal projects including Kalvebod Waves in Copenhagen, Seabath in Faaborg and The Iceberg in Aarhus which highlight a connection between community and nature. The event began with exceptional cocktails and fare by YJ Group, with a night of djs and dancing downstairs just in time for the meandering holiday crowds.

Many thanks to the sponsors including Delta Light, Renson, BDO, CFT, Canova, Cosentino, Duvel, and The Bennett. The book is available at Frame Publishers. 
 
 
Video of Event: 

DNA Launches The Lowline: 

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DNA launched the Lowline in October 2015 and over the next year facilitated hundreds of interviews resulting in James Ramsey being one of the most celebrated architects of 2016 and a plethora of press including WSJ Magazine, WSJ, Cover of British Air Mag. 

Check Out the images below: 

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DNA Presents: Swedish Design in NYC

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Join us on a special DNA tour around beloved NYC for a glimpse into some impressive design work, inspired by the ever-so-modern Swedes.

Additional Links: 

 

 

Seven Thousand Pinwheels for The Connective Project

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Reddymade Architecture & Design founder Suchi Reddy's concept for The Connective Project,
a pro bono effort commissioned by the Prospect Park Alliance and the creative agency Area4 for the park’s 150th anniversary, appears in an early computer rendering. Photography courtesy of Reddymade Architecture & Design.

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DNA Case Study 06: Kumiko OLED Launch

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New York based designer Michiru Tanaka first looked back to the past before setting out to imagine the future. Referencing traditional Japanese paper and wood shoji screens, alongside the structural patterns of the Kumiko screen – an assemblage of wooden arrangements constructed without nails –Tanaka’s KUMIKO modular architectural lighting system for Kaneka OLED is equally engaging, on or off.

The Sleepy Baby Bulb

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DNA brought Sleepy Baby into the homes and screens of young moms and dads everywhere through strategic press outreach to consumer press. The rave success, including USA Today, Time magazine, The New York Times and The Wall Street Journal, resulted in millions of eyeballs and thousands of sales. Additionally, DNA reached the heavily influential Mommy Blog community which brought the product into the hands of meaningful users. DNA created content for marketing and sales purposes including video and photography that is being rolled out on their website.