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Case Study 01: Lighting Science Group Corporation In 2016, DNA strategically rebranded Lighting Science, the pioneers of healthy LED Lighting. From the website, to logo design, to messaging - DNA helped Lighting Science reemerge as a cutting edge biological technology company and leader in circadian neuroscience. The firm went on to garner recognition from The New York Times, The Wall Street Journal, Hospitality Design and New York Magazine’s Design Hunting, among others. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5ad4ec6203ce64b30b34f1f9/1526064510585/HeathE_Family2+%282%29.jpg Our Work - Case Study 01: Lighting Science Group Corporation In 2016, DNA strategically rebranded Lighting Science, the pioneers of healthy LED Lighting. From the website, to logo design, to messaging - DNA helped Lighting Science reemerge as a cutting edge biological technology company and leader in circadian neuroscience. The firm went on to garner recognition from The New York Times, The Wall Street Journal, Hospitality Design and New York Magazine’s Design Hunting, among others. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5ad4ecb6758d46e18d673821/1526064615713/22168418172_d24a72451e_o.jpg Our Work - Case Study 02: The Lowline - The World’s First Underground Park In October of 2015, Raad Studio launched The Lowline Lab. DNA facilitated hundreds of interviews over the course of a year, resulting in creator James Ramsey being one of the most celebrated architects of 2016. Ramsey and the Lowline Lab were featured in WSJ Magazine, The Wall Street Journal, The New York Times, FastCo Design, and Wired, among others. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5ad4ed266d2a73c707ae1c06/1526064679539/7269.jpg Our Work - Case Study 03: Julien De Schmedt’s, Built Unbuilt On December 14th, DNA launched, Built Unbuilt, a new book by architect Julien De Smedt and photographer Julien Lanoo in an immersive experience in Tribeca. The retrospective of the young architect’s 16 year practice was brought to life through large scale photography, blown up to 1.5x thanks to never ending skills of Flavor Paper. Dozens of all images peppered the 10,000SF space to reveal 16 years of seminal work - from the inception of De Smedt’s architectural practice PLOT with Bjarke Ingles in 2001, to the formation of the award-winning firm Julien De Smedt Architects (JDSA). The event was hosted in conjunction with Belgian design collective ERNEST. The book is available at Frame Publishers. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5ad4ed31758d46e18d6762df/1526175511564/3%29+75+kenmare.jpg Our Work - CASE STUDY 04: Andre Kikoski Architect: 3 projects and 100 articles In 2017, DNA worked on promoting three of Kikoski’s recent projects - One Hudson Yards, 75 Kenmare and 97 Mid Ocean Drive - which resulted in over 100 articles in publications such as The Real Deal, Architectural Digest, Real Estate Weekly, Wallpaper, and The New York Times. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5ad4ed4703ce64b30b3538d0/1526492272710/6%29+Dwell.jpg Our Work - CASE STUDY 05: Swedish Design in NYC In Oct 2017 DNA oversaw the second iteration of Swedish Design Moves New York. The Van Alen Institute and Center for Architecture hosted a cross-cultural exchange of ideas between architects and designers from Scandinavia and The United States including Chris Sharples, Principal at SHoP Architects, Anna Sunnero, Architect at Wingårdhs and Ola Jonsson, Associated Partner at CFMoller, among others. Whitewall, The Architect’s Newspaper, Interior Design and Dwell covered the event. https://static1.squarespace.com/static/5ad4e9df3917eedb98c036f8/5ad4eb3f70a6ad33f755d290/5af74fdc1ae6cf80fc1f740e/1526579620381/Suchi+Reddy_Casacor+Showhome.jpg Our Work - Reddymade Debuts CASACOR in Miami In December 2017, architect Suchi Reddy, of Reddymade, headlined the first ever CASACOR Designer Show House in Miami during Art Basel Miami Beach. Reddy gathered a team of top international gallerist including AmmannGallery, Cristina Grajales Gallery, R & Company and Friedman Benda Gallery to transform the penthouse into a destination during Art Basel Miami Beach. Reddymade’s concept skillfully places works by luminaries such as Oscar Niemeier, the Campanabrothers, Studio Nucleo, Richard Prince, Andy Warhol, Hechizoo and the award-winning international photographer Hélène Binet, alongside works by rising stars in the design world in a vibrant and animated space. 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