Meet The Team

DNA is a strategic communications and branding agency focused on innovate human-centric design. Our work is expressed by our results: communication strategies that drive conversation and business strategies with an ever-changing playbook. By partnering with DNA, clients become part of a growing ecosystem of developers, designers and entrepreneurs. Our unorthodox approach to client relations and business development leads to collaboration, creativity and connectivity. 

We are talent agents. We are a personal reference. We are your ghostwriter. We are storytellers, brand managers, and agents of change.

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DNA President Alexandra Polier is a media and communications expert with more than 15 years of experience. Her early career as a journalist took her from New York to Nairobi, where she worked for the Associated Press, Newsweek, Forbes and Condé Nast Traveler. Over the past eight years, Alex has worked as the Director of Communications for Donna Karan’s Urban Zen Foundation, The Louise Blouin Foundation, Richard Meier & Partners, and most recently, Dwell Media. Alex lives in Manhattan with her two sons Lawrence and Avery. 



Account Manager Rachel Frank lives on the front lines of design PR. Folding in her experience in social media management and digital advertising for luxury brands like Michael Kors, Warner Bros and Estée Lauder, and her hospitality experience with Union Square Hospitality Group, she brings a well-rounded and creative approach to story telling and client services. Whether 140 characters or 4000-word white paper, Frank manages DNA’s clients to help bring projects and stories to life. A born and raised in New Yorker, Rachel grew up in Great Neck and attended college in the Midwest at the University of Wisconsin-Madison.