Meet The Team
DNA is a strategic marketing, public relations, event production and branding agency focused on innovate human-centric design. Our work is expressed by our results: communication strategies that drive conversation and business strategies with an ever-changing playbook. By partnering with DNA, clients become part of a growing ecosystem of developers, designers and entrepreneurs. Our unorthodox approach to client relations and business development leads to collaboration, creativity and connectivity. We are talent agents. We are brand managers. We are your ghostwriter. We are storytellers, spin doctors, and agents of change. This is our DNA.
DNA President Alexandra Polier is a media and communications expert with more than twenty years of experience. Her early career as a journalist took her from New York to Nairobi, where she worked for the Associated Press, Newsweek, Forbes and Condé Nast Traveler. Over the past ten years, Alex has worked as the Director of Communications for Donna Karan’s Urban Zen Foundation, The Louise Blouin Foundation, Richard Meier & Partners, and most recently, Dwell Media. Alex founded DNA in 2015. She lives in Manhattan with her two sons Lawrence and Avery.
Director Leah S. Blank has worked alongside some of the biggest names in interior design, product design, media and luxury. From architects to designers to influencers globally, Leah uses her trademark skills of problem solving, creativity and flexibility to produce strategic marketing plans and memorable events. For 12 years, she worked as The Director of Marketing/Special Events for The New York Design Center to create marketing campaigns and events to increase awareness, celebrate the industry and raise funds for select organizations. Her crowning achievement was the annual “What’s New, What’s Next” product launch event, taking place every September. Leah’s commitment is demonstrated through her positions on the steering and benefit committees for The Alpha Workshops and DIFFA’s Dining by Design, as well as her extensive work with Kips Bay Boys & Girls Club, Housing Works, The Partnership for the Homeless, Decorator’s Club, IFDA, AIA and many more. Born and raised in Manhattan, Leah is a true New York City girl.
Account Manager Rachel Frank lives on the front lines of design PR. Folding in her experience in social media management and digital advertising for luxury brands like Michael Kors, Warner Bros and Estée Lauder, and her hospitality experience with Union Square Hospitality Group, she brings a well-rounded and creative approach to story telling and client services. Whether 140 characters or 4000-word white paper, Frank manages DNA’s clients to help bring projects and stories to life. A born and raised in New Yorker, Rachel grew up in Great Neck and attended college in the Midwest at the University of Wisconsin-Madison.